# How do I use Claude for SEO?

> Claude can read your Search Console data, write in your brand voice and publish drafts to WordPress. The prompts and tools we use, with real output.

Source: https://app.talkgen.ai/guides/claude-for-seo

Use Claude for the three jobs of SEO in order: **find** what to write from your own Search Console data, **write** the article in your brand voice, and **publish** it to your site as a draft. On its own, Claude can only do the middle part from memory. Connected to a few MCP tools, it works on your real rankings and puts the result on your WordPress site.

*By Yaniv Mizrahi, founder of TalkGenAI. The examples below ran on our own site, 4MeNearMe.com, on 10 October 2026.*

> **Key takeaways**
> - Plain Claude has no live data about your site. Give it your Search Console data through a tool, not a pasted guess.
> - Ask for one specific query to answer, not "SEO ideas". A specific question gives you a specific article.
> - Let Claude write through a tool that knows your brand voice, then save a draft. Read it before it goes live.

## What can Claude do for SEO without any tools?

Quite a lot of thinking work, none of the data work.

| Job | Plain Claude | Claude with MCP tools |
|---|---|---|
| Explain search intent, outline an article, rewrite a title | Yes | Yes |
| Know which queries your site already gets impressions for | No, it guesses | Yes, from Search Console (`get_rankings`) |
| Know which pages ChatGPT sends visitors to | No | Yes, from Google Analytics (`get_report`) |
| Write in your site's voice | Only if you paste examples every time | Yes, from your saved brand voice (`get_company_brain`) |
| Put the article on your site with image, FAQ schema and meta | No | Yes, as a draft (`publish_article`) |

The setup for Claude Code is one command, described in [Connect Claude Code](https://docs.talkgen.ai/agents/claude-code). Claude Desktop is covered in [Connect Claude Desktop](https://docs.talkgen.ai/agents/claude-desktop).

## Step 1: how does Claude find what to write?

Ask it to read your Search Console data and find a query you already show up for but rank badly on. Those are the cheapest wins, because Google already links the query to your site.

Our request:

> Look at my Search Console data for 4MeNearMe.com and find one query where we get impressions but rank far down. Write an article that answers it.

Claude called `get_rankings`, which returned 3,393 queries for the site. It picked this one:

```text
page: /box-truck-insurance/
query: "26-foot box truck insurance cost"
position: 88.4   impressions: 32   clicks: 0
```

![Terminal transcript: get_rankings returns 3,393 queries including 26-foot box truck insurance cost at position 88.4, then generate_article writes a focused article](https://app.talkgen.ai/static/guides/claude-for-seo/run-rankings-to-article.webp)

*The real run: from Search Console data to a new article.*

A general box truck page sat on page 9 for a specific cost question. That is a clear brief: one question, nobody on our site answering it directly. The [Search Console and AI agent guide](https://app.talkgen.ai/guides/search-console-ai-agent) walks through this step in more detail.

> `get_rankings` needs the Growth plan or above, and a connected Search Console. On Free and Starter it returns an upgrade message. See [Credits and plans](https://docs.talkgen.ai/get-started/credits-and-plans).

## Step 2: how does Claude write the article?

Claude passed the query to `generate_article` with the site's brand voice id and an instruction to link to the existing box truck page:

```text
generate_article(
  title="26-Foot Box Truck Insurance Cost: What Owner-Operators Pay and Why",
  focus_keyword="26-foot box truck insurance cost",
  brand_voice_id="9b267056…",
  length="medium",
  instructions="Link to /box-truck-insurance/ as the main guide.")
```

The result: 1,151 words, H2 sections for cost drivers, a table of the four policies involved, numbered steps to lower the premium, and an FAQ. It cost 5 credits (no image).

It was not perfect. The intro says "see this box truck insurance guide" without a link in that sentence; the link ended up in the FAQ. One read-through before publishing catches this kind of thing.

## Step 3: how does Claude get it onto the site?

`publish_article` saved it to WordPress as a draft (post 22551). Drafts are the default for agents, so nothing goes live without a person. If you later improve the article, `refine_article` rewrites it from one instruction (2 credits) and `update_live_post` pushes the new text into the same post. The full tool list is in the [MCP tools reference](https://docs.talkgen.ai/agents/mcp-tools).

![Six steps: Marketing Brain, Content plan, Write, Draft on your site, Measure, Refresh, each with its MCP tool name](https://app.talkgen.ai/static/guides/claude-for-seo/loop-by-hand-and-agent.webp)

*The loop Claude runs. Every step is also a button in the dashboard.*

## Which prompts work best?

These are the prompts we reuse. Each one names the site, the data source and the output.

| Goal | Prompt |
|---|---|
| Find a quick win | "Read my Search Console data for example.com. Find 3 queries with impressions where we rank below 20, and tell me which existing page ranks for each." |
| Check before writing | "Before writing, list my existing articles about [topic] and check the live site for a page on it." |
| Write one | "Write a medium article answering [query] in my site's brand voice. Link to [page]. Save it as a draft." |
| Find what AI assistants send traffic to | "Show me which of my pages got visits from ChatGPT last month, next to their Google position." |
| Improve one | "Refine [article]: add a short section on [question]. Keep everything else." |

The last two connect SEO with AI search. Our [LLM SEO guide](https://app.talkgen.ai/guides/llm-seo) shows what that data looked like on our site, and it was not what Google rankings suggested.

## Is Claude Code or Claude Desktop better for SEO?

Both use the same tools. Claude Code suits people who already work in a terminal or want to script a weekly run. Claude Desktop suits marketers who want a chat window; our [Claude for marketing guide](https://app.talkgen.ai/guides/claude-for-marketing) is written for that setup. For a site you also manage in WordPress, the [WordPress MCP guide](https://app.talkgen.ai/guides/wordpress-mcp) shows what lands in the editor.

## Try it in 5 minutes

1. Get a free agent key: [app.talkgen.ai/connect-agent](https://app.talkgen.ai/connect-agent). No card.
2. Add it to Claude Code with the command in [Connect Claude Code](https://docs.talkgen.ai/agents/claude-code).
3. Ask Claude:

```text
Check my TalkGenAI credits and list my connected sites. Then suggest one article
my site is missing, explain why, and wait for my OK before writing it.
```

Last updated: 2026-10-10

## Related

- [Connect Claude Code](https://docs.talkgen.ai/agents/claude-code)
- [MCP tools reference](https://docs.talkgen.ai/agents/mcp-tools)
- [Credits and plans](https://docs.talkgen.ai/get-started/credits-and-plans)